Check out at least 4 presidential candidate websites (links on the assignment page). Choose two of the sites and, using the ideas we discussed in class (handouts are on the resources page), analyze the splash pages. Determine the effect that each of the candidates is trying to create through the look, layout, content of the page. Are the candidates targeting specific audiences? What types of appeals are they making? How are they trying to brand themselves? Write a one paragraph analysis for each page and a third paragraph in which you compare the two pages.
Remember: You are analyzing the visual presentation. If the webpage contains a lot of text, keep your focus on how the text is presented visually and the words that stand out and seem poised to grab your attention--the headlines, the words/ideas that "pop" or recur, and the prominence of certain ideas over others.